ZeroErr Founder and CEO Bill Jia Advances the Company's North American Strategy at AUTOMATE 2026

From Demonstration to Deployment

Industry shift: As AI moves into the physical world, robotics is shifting from one-time demonstrations toward reliable operation, scalable delivery, and sustained support in real environments.

ZeroErr's role: Through eRob robotic joint modules, eCoder magnetic encoders, and integrated R&D and manufacturing capabilities, ZeroErr provides the reliable motion foundation connecting digital decisions with physical action.

Deployment value: At Booth #10048, the team discussed system fit, quality consistency, delivery certainty, and North American support with robotics and automation companies at different stages of growth.

At the Center of North America's Robotics and Automation Market

Produced by the Association for Advancing Automation (A3), AUTOMATE is North America's largest robotics and automation B2B trade show and a major global meeting point for robotics, artificial intelligence, machine vision, motion control, and industrial automation.

AUTOMATE 2026 ran June 22-25 at McCormick Place in Chicago. A3's official post-show report recorded more than 50,000 registrants, 1,230 exhibitors, and 425,000 square feet of exhibit space.

ZeroErr at Booth #10048: Through live demonstration systems and displays of its robotics motion-control platform, ZeroErr engaged with customers and industry partners on the requirements that shape dependable deployment: system fit, quality consistency, responsive support, and coordination across regions.

Turning Market Signals Into Organizational Priorities

From June 23 to 25, Jia represented ZeroErr in meetings with customers and industry partners from across the robotics and automation ecosystem. His purpose on site was to hear market requirements directly and translate those signals into priorities for the company's North American development.

The discussions centered on the conditions robotics programs need to progress from prototype validation toward dependable deployment:

• Engineering fit: whether load, dimensions, controls, and system architecture align.
• Quality and reliability: whether consistency and sustained operation have a credible validation basis.
• Operational coordination: how product development, quality, and supply-chain teams work together.
• Local support: how North American response connects with the wider ZeroErr organization.

Based on this first-hand input, Jia reaffirmed North America as a long-term operating market for ZeroErr. The company will continue developing commercial and technical-support capabilities in San Jose while strengthening coordination across the global ZeroErr organization.